Aquapax advert (the comp I presented to the client)

Client Crit 19/10/11


This is not yet finished but i was in the middle of experimenting with small changes to my idea. I have film footage in this that is pixelated due to poor lighting conditions and some blurring of movement. Theses improvements will be made and the client crit will be analysed and changes will be made. I have learnt alot so far about film making because I have come across many problems that I have needed to solve such as the type of camera to use to film and the lighting needed for the film to look crisp.

Client Feedback:
Client liked the concept but gave me a few ideas to change parts of my piece.
Where the camera goes out of the bottle is to dark and it doesnt lead on to the next scene.
The whole out of the bottle needs to be white so it leads onto the white background behind the person drinking. (to dark looks more like a tunnel)
Lay water over the scene coming out of the box to show that the camera is going out through the water.
I need to use a younger model and have much less in the scene: so zoom in to see just the bottle with the hand around it and the lips.
(Cadburys flake advert - girl with volumised lips)
Could overlay layers of the ink in water to fill the scene (changing transparency)

Journey from inside can to outside

Could work well (particularly on smartphone context) with attention to aesthetic and keeping ‘on brand.’

Transition from inside to outside needs to be more subtle – more transparency of water layers could help this aswell as colour choices.

The model drinking water could be more abstracted, using blurs / depth of field, and tight framing of the face


Editing:

After proceeding to edit these improvement i started by refilming the part where the hand puts the lid back on the bottle. This part was not crips and the movement was streaky and grainy. I refilmed this several times but the movement was still of a poor quality and i could not work out why because i had tryed various lighting conditions and settings on the video camera. I then had to find a way to overcome this problem. From i previous project i learnt a technique of placing still photographs into a composition to create a video. To recap on this i watched this tutorial.