Bottled Water Adverts

http://www.youtube.com/watch?v=5dCC7d8vCD0
Such a simple animation with a voiceover that sets the scene. Without the voiceover the advert would be nothing; but I am designing an advert that will be viewed on a smart phone and therefore sound will not always be clearly heard. Therefore i want to create a piece that is enhanced by sound but not dependant on it incase the advert is viewed in noisy suroundings.



http://www.youtube.com/watch?v=pMeVF1B5KjU
Simple use of colour - black and white footage with a hint of blue at the end of the piece to enhance the water theme. Doesn't really tell you anything about the product, it just shows that its bottled water!



http://www.youtube.com/watch?v=vuyRIcothMI
Evian water advert uses active babies to sell their product - indicates the product is safe for small children but does not inform anyone about the product. Advert designed to emphacise their selling point of live young.



http://www.youtube.com/watch?v=aNgkz0COMu4
Volvic advert shows that their water is filtered by volcanic rock to make it pure. The advert looks like it is aimed at children because the characters are unrealistic ad they use humerous character voices.


What makes a good Advert?

http://www.mrlweb.com/tips/goodad.html


http://www.practical-entrepreneurship.com/resources/advertising/089_what_makes_a_good_ad.pdf

Powerpoint on Making a good advert
http://docs.google.com/viewer?a=v&q=cache:hArPbD_ymPcJ:www.pua.edu.eg/Version2/Courses2/Tourism/Freshmen/Spring/GEN121/Lectures/Chapter%25202.ppt+what+makes+a+good+advertising&hl=en&gl=uk&pid=bl&srcid=ADGEESgXR8rxj6fu1p-dGSBzBJI5tvFA3MQ8-Pb_wrhvuDwj3kRcLDMQNUdiIfsMSpuuyHO5CM6jVwNbAybr8fFFFnCFiHqBScAQ-8Mme63rvB6T2McMY78wr1ZIbyXDPYpvECcYpZI9&sig=AHIEtbTUr7pHXkP0v6BWgzls-o0rn1EphA