Brand personality
Whatever Ministry of Sound does, it has authority, it is epic and it is global. Whenever it does, it delivers a pioneering, iconic experience.
Target audience
Ministry of Sound attracts clubbers and dance music lovers from all walks of life, with an average age of around 18-30. A night at Saturday Sessions will be the highlight of their month and will be something that they will plan
well in advance.
Background
Ministry of Sound in London is the most iconic nightclub venue in the world, run by passionate people with electronic music in their soul. 21 this year, it has the best sound system, the
biggest DJs and the friendliest, most down-to-earth vibe. It’s your perfect night out where you can lose yourself in an atmosphere unlike anywhere else.
http://www.ministryofsound.com/
This is the official website for Ministry of Sound. It contains a lot of information about events, gigs, the club, listen live, radio and shop, as well as linking to their online blog. The website uses a black background with faint shapes within it to make it look 3D and gives it an abstract, retro feel. The text is then placed over the background in a white font. The website is bought together with bight advert strips and posters.
The website contains unique features such as a listen live link to listen to the club music and a section on some of the most famous artists that have played at Ministry of Sound.
No comments:
Post a Comment