Thursday, 29 September 2011

Brief: Aquapax

Official website for the Aquapax carton water.
http://www.justdrinkingwater.com/

Distinct colour theme: Blue, white and silver.
Key themes:
      health
      fashion
      nature
      style

What is Aquapax?

At Just Drinking Water we produce Aquapax, one of the purest natural mineral waters on the planet. It’s packaged inside a beautiful 500ml carton that’s mostly made of wood, a natural and renewable resource.
Aquapax natural still mineral water tastes amazingly fresh and pure, just as natural water should and won the 2008 QATRAH award as Best Bottled Water in the world. With a near perfect pH balance, it is low in minerals and ultra low in nitrates, making it even suitable for infants.

The Carton
http://www.tetrapak.com/Pages/default.aspx

Aquapax unique selling point is natural mineral water protected by a Tetrapak carton that keeps the water fresh and can be reused many times without and chemicals from the carton being released into the water; unlike a plastic bottle.

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