Client: Jackie Winchester: Rushford Farm
Logo:
To convey Rushford Farm
Be unique
Stand out
To be able to stand alone and with other text and pictures
Website:
Advertise what Rushford farm has to offer
Gallery to show people what events have gone on in the past.
Explain and show the facilities
Incorporate Jackies other business Farthing Saddlery
Allow interested people to have contact details and and idea of what is on offer
Posters:
1- To advertise Rushford Farm Livery and facilities to hire.
To be placed in shops such as feed at tack stores in the local area
Neds to stand out from other posters
2-To advertise events that are going on in the near future at Rushford Farm
This will be a list of event titles and dates for the next few months
Needs to be cheap to print so they can be given out and displayed in many places in the local area.
A clear layout.
Business Cards:
Ideally need to contain both Rushford Farm details and Farthing Saddlery
Should look appealing
Contain logo and contact information
Event Schedules:
Contain all the information for one event in a A5 handout booklet
Be cheap to print
Limited use of colour so they can be printed on a standard printer
Be an adaptable layout to suit each event
Contain a fair amount of information (text content)
Will be printed 100+ times
All documents produced will be held together by design identity rules that allow the documents to all be themed.
Using the Essential Skills campaign brand identity
The logo must only ever appear in the following ways:
• Preferred colour version
• Black and white version
• Reversed out colour logo
Whenever possible the preferred logo should be used. When the logo has to appear on a dark coloured background then the reversed out colour logo should be used. When no colour is available, the black and white version can be used.
Clear space defines the minimum area that must be left around our logo.
The space is defined by using the ‘e’ from the logo. Please remember that this formula defines the minimum requirements and that the logo should have plenty of clear space wherever possible.
The minimum size for our logo with the strapline is 35mm
None of the reproductions shown here
are acceptable.
1 - Do not distort the logo
2 - Do not change the logo colours
3 - Do not rotate the logo or use on its side
4 - Do not move elements
5 - Do not change the typeface
6 - Do not reproduce on a colour which will affect legibility
Colour is an important part of our identity. For consistency please ensure the colour breakdowns are adhered to in all applications.
Any materials you produce should invite the reader to take the time to read on.
Following these tips will help you produce materials that engage your audience and improve your chances of response.
2g, Layout Tips – Some Dos and Don’ts
Fonts
Don’t use too many different fonts in the same document – stick to one or two
Don’t use differently coloured fonts – only use the colours from Section 2f.
Type Size & Style
Don’t use any font smaller than 10 point
Don’t use CAPITALS for emphasis – use bold instead – but don’t overuse
Don’t underline text
Don’t use blocks of italics
Sentences
Don’t use very short or very long sentences – aim for 10 to 12 words at a time
Alignment
Do use ranged left body text for easier reading
Graphics
Don’t fill pages with blocks of text
Do try to use dark type against a white background
Do allow some white space around headings and in your layout:
if there is too much material the page will appear busy and may be off-putting
Spelling & Grammar
Do check your spelling and grammar – don’t be afraid to ask someone else if you are not sure
Don’t use ‘flowery’ words or phrases – speak to your audience in their own language
http://www.delni.gov.uk/essential-skills-campaign-identity-guidelines.pdf
