Research: Water Photography

For my initial ideas research I have looked at basic research around the key elements of Aquapax. Firstly I have looked at water photography and adverts using water.

http://www.digitalfieldguide.com/blog/861
Fantastic Photography of water droplets within natural surroundings. I love the way that the surroundings are captured inside the water droplet. This could be an ideal starting point for Aquapax because the water comes from the environment.


http://www.liquidsculpture.com/
Martin Waugh combines art and science to capture nature's infinite beauty.
Creating sculptures through liquids. Martin Waugh captures the movement of one water droplet and using really effective coloured lighting he highlights the movements of the water.
Ideas:
-  film water droplet into clear bowl of water - represent water inside bottle.
-  Coloured water - blue droplet.
-  Show how pure water came from earth to be protected in bottle.



http://youtu.be/-Kkgh0We9Xg
Slow motion footage of water droplet hitting pool of water. Shows how such a small droplet creates such as huge movement - movement elegant, clear, clean, pure.

Brief: Aquapax

Official website for the Aquapax carton water.
http://www.justdrinkingwater.com/

Distinct colour theme: Blue, white and silver.
Key themes:
      health
      fashion
      nature
      style

What is Aquapax?

At Just Drinking Water we produce Aquapax, one of the purest natural mineral waters on the planet. It’s packaged inside a beautiful 500ml carton that’s mostly made of wood, a natural and renewable resource.
Aquapax natural still mineral water tastes amazingly fresh and pure, just as natural water should and won the 2008 QATRAH award as Best Bottled Water in the world. With a near perfect pH balance, it is low in minerals and ultra low in nitrates, making it even suitable for infants.

The Carton
http://www.tetrapak.com/Pages/default.aspx

Aquapax unique selling point is natural mineral water protected by a Tetrapak carton that keeps the water fresh and can be reused many times without and chemicals from the carton being released into the water; unlike a plastic bottle.